Tui Counsell

Founder and Youth Wellbeing Advocate

​I’m Tui Counsell, the founder of Tui Wellness Solutions and a dedicated

advocate for youth wellbeing. My passion lies in helping young people

build confidence, develop self-worth, and gain the tools they need to

navigate life with resilience.

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My Journey:

I started my career as a registered nurse, working closely with children and adults with intellectual and physical disabilities. Through this experience, I developed a deep understanding of the unique challenges many young people face, particularly those whose struggles often go unnoticed.

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The Creation of Tui Wellness:

In 2018, I founded Tui Wellness, driven by the desire to support children who are often ‘under the radar’ when it comes to their social and emotional wellbeing. I knew that self-belief is the foundation for success, and I wanted to create a space where young people could develop the confidence and skills needed to reach their full potential. Since then, I’ve had the privilege of working with hundreds of children, helping them build resilience and a strong sense of self.

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My Approach:

To further strengthen my work, I completed a Cognitive Behavioural Therapy Practitioners Course, adding valuable techniques to my approach.

By integrating CBT strategies with my nursing expertise, I provide a comprehensive support system that empowers children to grow, overcome challenges, and step into their future with confidence.

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At Tui Wellness, my mission is to create a nurturing and supportive environment where every child feels seen,

valued, and capable of thriving.